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Building an In-House Email List
by John Eberhard Email marketing to an in-house email list is very effective. After you put together a good looking web site and start getting traffic to come to the site, you should start thinking...
View ArticleOnline Email Services
by John Eberhard This is an article about email marketing, and I’m writing this article even though I know I’m going to catch grief from someone saying I’m wrong and their service is better. There are...
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Email Marketing 2009
by John Eberhard I started email marketing about 10 years ago when it was a pretty new activity, especially doing HTML emails, where it looks like a web site with graphics and so on. Back then, you...
View ArticleAn Email Newsletter Drip Strategy
By John Eberhard When someone responds to you for the first time, responding to one of your free offers or asking for more information, he may not be ready to buy at that time. And despite whatever...
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Online Email Services 2010
by John Eberhard I wrote an article about a year ago about online email services. This is an update with new and more detailed information about these services. I think that everyone who wants to...
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The Philosophy of Marketing, Email and Spam
by John Eberhard I have been involved in marketing since 1989, which was well before there was an Internet. I have worked for a number of companies as either a Marketing Director or VP Marketing,...
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Use of Autoresponders
By John Eberhard An autoresponder is a system that can be set up that sends a person a series of emails. There are a number of useful and important uses for autoresponders. There are a number of email...
View ArticleHas the Internet Changed the Basic Nature of Marketing?
by John Eberhard The idea occasionally pops up that the Internet has changed the basic nature of how we do marketing. The idea is that through Internet 2.0, with social media and blogging and all that,...
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Online Email Services 2013
by John Eberhard There are a number of online email services being offered. These allow you to do email marketing, to create databases of email addresses that are stored online (not on your computer)...
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Avoiding Online Scams
by John Eberhard I have a client who does email marketing, sending out emails to various email lists via several companies that have compiled these lists. This client has a very specialized public for...
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